Vietnamese Newspaper Nhan Dan reports that cellco MobiFone is aiming to sign up 6.5 million more subscribers in 2008, to take its total to over 15 million. It is expecting to earn total revenues of VND16 trillion (USD1 billion) and turn a profit of VND6.65 trillion. To achieve these goals, the company will continue to expand its coverage area and increase its service quality in all localities and cities throughout the country. In 2008, MobiFone is planning to install 6,000 more base transceiver station (BTS), raising its total to nearly 10,000 by the end of the year.
According to TeleGeography’s GlobalComms database, MobiFone is owned by the state via incumbent telco VNPT’s Vietnam Mobile Telecom Services (VMS) division and was the country’s first GSM operator, launching in 1994. At the end of September 2007 it had an estimated seven million subscribers, giving it a 28% market share and placing it second behind military-owned cellco Viettel.