Claro inks VAS deal with Hanzo

17 Jan 2008

Brazilian mobile operator Telecom Americas (Claro), backed by Mexico’s America Movil, has signed a deal with domestic mobile media aggregator Hanzo to distribute the latter’s media products to its 29 million-plus subscribers. Hanzo’s portfolio currently comprises more than 300 content channels and 100 interactive services, drawn from more than 30 leading media companies. As a result of the deal, Claro users will have access to top Brazilian newspapers such as Folha de Sao Paulo, O Globo, O Dia, Lance!, Super Noticia, Jornal do Brasil and Gazeta Mercantil; magazines such as Caras, Reader’s Digest, Trip, Chega Mais and Atrevida; radio stations such as FM O DIA and 93FM; and websites such as www.BlueBus.com.br and www.IDG.com.br. Hanzo will deliver its news and content via SMS, costing BRL0.10 (USD0.05) per message. Interactive services will cost BRL0.31 plus taxes, it said.