Broadcasters forge major alliance to expand mobile TV segment

16 Jan 2008

French broadcasters Canal Plus Group, TF1 and M6 have reportedly entered into an alliance with a number of other domestic TV firms in an attempt to expand the country’s mobile TV market. Variety International reports that the trio yesterday signed a mobile TV charter along with other prominent players in the French media market: AB Groups, Bollore, LagardereActive, NextRadioTV and NRJ Groupe. The alliance’s remit calls for the expansion of mobile TV networks in France and ‘the opening up of access to networks to commercial distributors.’ It is understood the signatories will also support a plan to jointly promote mobile TV in France, possibly via a pay- TV business model. Variety says the group’s demands indicate the current state of the French mobile TV sector where all three incumbent cellcos – Orange, SFR and Bouygues Telecom – have offered the service for a number of years. The France Telecom unit has around 500,000 subscribers and mobile TV penetration in the 3G market is believed to be close to 10%, placing the country in the vanguard in terms of developing so-called ‘unicast’ services by cellular operators.

France, Bouygues Telecom, Orange France, SFR