Softbank tops pile in mobile adds for eighth month in succession

10 Jan 2008

Japanese mobile operator Softbank Mobile made it eight in a row in December, as it won more new subscribers than rivals NTT DoCoMo or KDDI Corp. According to data published today by Japan’s Telecommunications Carriers Association (TCA), Softbank recorded 210,800 net additions last month, compared with 138,600 for KDDI’s ‘au’ and ‘TU-KA’ brands, and 121,500 for the country’s leading operator by subscribers, DoCoMo. At the start of this year, DoCoMo had 53.15 million customers, ahead of KDDI with 29.55 million and Softbank Mobile with 17.40 million. The market’s newest entrant eMobile added 83,600 new users to end the year with 205,900, while the leading PHS operator, Willcom, had 4,616,900 customers, up from 4,600,800 a month before.

Japan, KDDI (au), NTT DOCOMO, SoftBank Corp