Orange iPhone sales top 70,000 in first month, broadly in line with target

4 Jan 2008

France Telecom says its Orange mobile unit sold more than 70,000 Apple iPhones in the month following the launch of the much-hyped handset in late November, broadly in line with the company’s target of between 50,000 to 100,000 sales. Orange is the exclusive supplier of the new iPhone in the country, which it sells for EUR399 (USD588) with a contract, or EUR749 for the handset only. According to AFP the company said that 48% of sales were to new subscribers, while fewer than 3,500 handsets had been purchased without a subscription. Given that 30,000 of these sales came in the first week, however, the jury is out on whether the company will reach FT chief executive officer Didier Lombard’s target of 400,000-500,000 iPhone sales in 2008. Apple’s much-vaunted iPhone combines the functions of a mobile phone with an iPod music player, an internet browser and other multimedia options. However, it has already drawn some criticism in other markets for its high price and less than impressive performance. In the UK, Carphone Warehouse has reported strong interest from consumers for the device, but says that only a very low number are actually buying the iPhone – citing the price tag as the primary stumbling block.

France, Orange France