Lucky seven for Softbank Mobile: wins more subscribers than rivals in November

7 Dec 2007

According to data published today by the Telecommunications Carriers Association (TCA) of Japan, Softbank Mobile signed up more net new users than its rivals NTT DoCoMo and KDDI in November, aided by its aggressive advertising campaign and lower price plans. For the seventh month running Softbank Mobile eclipsed its larger rivals in terms of subscriber gains. The operator reported net additions of 191,600 subscribers in November, beating KDDI which added a net 65,400 subscribers, and NTT DoCoMo which managed only 48,200 net additions. By the start of December NTT DoCoMo was the market leader with 53.03 million customers, followed by KDDI with 29.42 million and Softbank Mobile which had 17.40 million.

Japan, KDDI (au), NTT DOCOMO, SoftBank Corp