Telekom Malaysia International (Cambodia) (TMIC – formerly CASACOM) is committing USD150 million to upgrade network capacity and add 500 new base transmitter stations (BTS) between now and 2009, according to CEO Yusoff Zamri. The Telekom Malaysia™ subsidiary has already spent USD25 million deploying 100 new BTS this year, he said, adding that new stations were needed to improve coverage in the capital Phnom Penh and in rural and provincial areas. Yusoff said a ‘substantial sum’ was also being spent on the TMIC rebranding with the aim of projecting a new image following TM’s takeover of the company in March 2006. TMIC is hoping to increase its subscriber base to half a million by the end of 2008, from its end-3Q07 level of 283,000, with a new marketing campaign. TMIC offers GSM services under the ‘Hello’ banner
According to TeleGeography’s GlobalComms database, TMIC had a 14% share of the Cambodian subscriber market midway through 2007, behind rivals Mobitel and Camshin. Yusoff said TMIC was expected to achieve 25% revenue growth in the current financial year, ending 31 December 2007, and with the extra investment, growth of more than 25% is forecast for 2008.