T-Mobile Croatia forges local partnerships

14 Nov 2007

Croatian incumbent telco T-Hrvatski Telekom announced yesterday that its wholly owned mobile subsidiary T-Mobile Croatia has signed an agreement with domestic retail group Agrokor and Com.Com, part of the country’s leading media company Europapress, to launch pre-paid mobile communications offerings under the ‘KMobile’ brand from March 2008. Services will be launched through various member companies of the Agrokor and Europapress groups, including Konzum, Tisak, Duhan Trgovina and Slobodna Dalmacija Trgovina. According to a press release, the partners will target untapped market segments and ‘those with lower penetration’. The deal follows T-Mobile’s recent agreement with Croatian bank Zagrebacka Banka to launch new post-paid services.