Zain Saudi Arabia to launch by mid-2008

5 Nov 2007

Saudi Arabia’s third cellular operator, Zain, is expecting to launch in the first half of next year. The firm’s CEO, Marwan Al Ahmadi, says there is no intention of starting a price war with the country’s two existing cellcos, STC and Mobily, ITPnet reports. Al Ahmadi adds that he expects cellular penetration in Saudi Arabia to reach 100% by 2010. Zain Saudi Arabia is part-owned by the Kuwait-based Zain group, which was formerly known as MTC. STC and Mobily were serving more than 22 million subscribers at the end of June, according to TeleGeography’s GlobalComms database.

Saudi Arabia, Zain Saudi Arabia