The Saudi Arabian cellular operator Mobily has launched a home-zone tariff which offers cheap-rate wireless calls when a subscriber is at home. The new post-paid package, dubbed Mada, offers calls to fixed line numbers or other Mobily customers at SAR0.20 (USD0.05) per minute, Telecompaper reports. Calls made outside the home area are treated as conventional cellular calls and are charged at the flat rate of SAR0.30 per minute. The tariff is designed to encourage users to replace their traditional fixed line home phone connection with a mobile package. Owned by Etisalat of the UAE, Mobily had around 6.9 million subscribers at the end of June, according to TeleGeography’s GlobalComms database.