Western Canada-based cableco Shaw Communications does not intend to enter the country’s mobile sector unless the federal government’s rules for a planned wireless spectrum auction are attractive to new entrants, its CEO said on Friday. ‘We have said to [Industry Minister Jim Prentice] we think that unless the rules were so compelling, that there would be no way we’d go in,’ said Jim Shaw. Canada’s telecoms regulator, the CRTC, has not yet finalised rules for the spectrum auction. Quebec-based cableco Videotron intends to bid for frequencies, to expand its wireless operations, currently limited to MVNO services.