E-Plus will not offer fixed-mobile bundles

24 Oct 2007

Reuters reports that E-Plus, the German cellco owned by the Dutch KPN group, will not enter the country’s broadband market on its own but will continue to pursue partnerships, according to E-Plus’s CEO Thorsten Dirks. According to TeleGeography’s GlobalComms database, E-Plus is Germany’s third largest mobile provider by subscribers, and it competes against UK-owned Vodafone, Telefonica’s O2 Germany, and incumbent Deutsche Telekom’s T-Mobile, all of which offer fixed line and DSL broadband bundled with wireless services. E-Plus does not own fixed line infrastructure it could tap into to offer similar services. Dirks reiterated his company’s strategy to grow in the saturated German market by persuading consumers to drop their fixed lines altogether and use mobile phones exclusively. He said he did not see the merit of buying a DSL broadband provider and added that E-Plus was in fact doing the opposite by offering fixed line providers mobile communication packages. Last week it was reported that regional telco NetCologne would be offering MVNO services over E-Plus’s network in this way by the end of the month.

Germany, E-Plus Group