Mobile network operator Mobilkom Serbia, which operates under the VIP Mobile brand, has launched a post-paid package of services. CEO Alexander Sperl told reporters that Serbia’s market is becoming increasingly competitive, which he attributed to his company’s arrival as the third operator.
According to TeleGeography’s GlobalComms, Mobilkom Serbia, a subsidiary of Austria’s wireless operator of the same name, was awarded Serbia’s third GSM900/1800 licence in November 2006, agreeing to pay the asking price (EUR320 million) plus EUR1 for the ten year concession (renewable for a further ten years). The terms of the licence stipulated that Mobilkom must launch services within six months of licensing and provide coverage of 20% of the population and three major highways within a year. The network must achieve 50% population coverage within two years (November 2008) and 80% of the population and 90% of the territory of the Republic of Serbia within four (November 2010). Mobilkom Serbia launched in July.