Orange edges ahead of BT in race for Olympics contract

8 Oct 2007

According to The Times newspaper, Orange is the front-runner to secure a contract to manage communications for the 2012 London Olympic Games. Industry insiders say that the mobile and broadband group is close to clinching the work, with an announcement possible within the next few weeks. Success for Orange would be a blow to rival contenders for the contract, including BT. BT is thought to be pitching for the contract in partnership with Vodafone. A spokesman for BT said yesterday: ‘No decision has been made. Becoming an official sponsor is something that we are interested in, but any sponsorship undertaking on this scale includes a multitude of commercial considerations that need to be looked at in a lot of detail.’

The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) has already signed up EDF, Lloyds TSB and Adidas as official partners. Aside from promoting their brand alongside the 2012 logo, contract winners will enjoy perks including free tickets to the event.

United Kingdom, BT Group (incl. Openreach), EE