Five in a row for Softbank: tops mobile additions again in September

5 Oct 2007

For the fifth month running Japan’s third largest mobile operator by subscribers, Softbank Mobile, added more customers than its rivals NTT DoCoMo and KDDI Corp. Softbank signed up a net 198,300 new users, compared with 158,000 for second-placed KDDI, while market leader DoCoMo failed worst, netting just 37,500 new customers in the period under review. Softbank, which acquired the mobile assets of Vodafone Group in April 2006, has been undercutting its rivals with low-cost service plans since January and its efforts are bearing fruit. It added a net 1.14 million new customers in the period April-September 2007, eclipsing KDDI and DoCoMo which reported net gains of 1.03 million and 320,600, respectively. The news sent Softbank shares 4% higher to JPY2,330 (USD19.98) per share.

Japan, KDDI (au), NTT DOCOMO, SoftBank Corp