African operations to keep Celtel brand for now

20 Sep 2007

Kuwait-based international cellular group MTC is to continue trading under the Celtel banner in its African operations for the forseeable future. Last week the group decided to change its name to Zain, and rebranded its mobile operators in Kuwait, Bahrain, Jordan and Sudan with immediate effect. Emmanuel Otokhine, public relations manager at Celtel Nigeria, said that keeping the Celtel brand on the continent would ensure certainty and continuity, particularly in the Nigerian and Kenyan operations, which rebranded to Celtel less than twelve months ago. Celtel currently operates in 14 African countries (not including Sudan): Burkina Faso, Chad, Republic of Congo, Democratic Republic of Congo, Gabon, Kenya, Madagascar, Malawi, Niger, Nigeria, Sierra Leone, Tanzania, Uganda and Zambia. The group’s mobile subsidiaries in Saudi Arabia and Iraq are to be rebranded to Zain by early 2008.

Kuwait, Zain Group