ACCC takes Telstra to court over ‘misleading’ Next G ads

18 Sep 2007

The Australian Competition and Consumer Commission (ACCC) has announced its intention to start Federal Court proceedings against Telstra over a spate of Next G advertisements it has deemed ‘misleading’. The litigation comes just weeks after the ACCC issued Telstra with a formal recommendation to amend its Next G advertising campaign because it included ‘misleading’ taglines such as ‘Everywhere you need it’ and ‘covers the entire country’. The telecoms regulator claims that the 3G network is neither of these things. A date has yet to be set for the hearing, but in the meantime the ACCC is seeking an injunction to restrain Telstra from using similar claims until the case is settled.

Australia, Telstra Mobile