Vodafone Fiji has selected Acision’s Speed Browsing mobile internet and Easy MMS platforms, including a Multimedia Message Service Centre (MMSC), to enable it to process mobile content locally, rather than have to route internet and MMS traffic via Vodafone Australia’s systems, as is currently the practice. The new systems will enable the cellco to offer subscribers fast mobile internet, MMS and content.
Commenting on the deal, a spokesperson for Vodafone’s local unit said: ‘The Fijian mobile content market is beginning to mature and it is important that we are in a position to capture these changing needs and have faster go-to-market strategies. With the market demonstrating such significant interest in mobile content services, it is a natural step for us to enhance our local support infrastructure for those services, with the aim of replicating the success that Vodafone Live! has seen in other markets.’