Globe announces major rebrand for all business, consumer operations

Filipino telecoms company Globe Telecom says it is rebranding all its operations under the Globe name in a bid to ‘better align its services’ for business and residential users. All mobile and broadband products will change to carry the unified Globe name. Gerry Ablaza, Globe’s president and CEO, said the exercise is designed to address the problem of multiple brand names at the company. The company also intends to streamline customer service and support services.