Orange ups ante with free US flight offer

6 Sep 2007

The UK arm of Orange is offering a free flight to the US to the first 20,000 new customers joining its network over the coming weeks. The move raises the competitive stakes of an already fiercely competitive market. Orange launched the promotion last week, and has already had around 10,000 people apply. Existing and new customers who sign up to GBP30 (USD60) month contracts will be eligible for a free flight to four US cities, including New York, or to a range of European destinations, such as Madrid, Amsterdam, Berlin and Paris. Although the offer runs only to 13 September, an Orange spokesman said it is likely to be renewed if it proves to be successful.

United Kingdom, EE