KPN throws down gauntlet in Dutch TV market

18 Jul 2007

The Netherlands’ dominant telecoms operator KPN has embarked on an aggressive marketing campaign in the domestic TV market, slashing prices for its DTT offerings and re-branding its IPTV service, writes Telecom Paper. From the start of next month the former monopoly’s DTT products, marketed under the Digitenne banner, will cost EUR6.95 per month, down from EUR9.95. In addition, KPN is offering a decoder rental service, with the first tuner offered for free, and subsequent boxes costing just EUR3 each per month. KPN’s Digitenne services are available to around 65% of Dutch households with a further 500,000 homes set to be enabled by end-December. The DTT service comprises 23 TV channels and 19 radio stations and currently has around 300,000 subscribers, the Dutch online news journal says. Meanwhile, KPN’s IPTV is being treated to a full re-launch under the new moniker Interactieve TV (previously it was known as Mine TV). A basic subscription for the service will cost EUR9.95 a month for 50 TV channels and 75 radio stations. Subscribers can also opt for The Planet Pluspakket service which adds another 25 thematic channels, such as sport, music and documentaries for an additional EUR9.95 per month. Football fans can get another four channels including live matches from the Tele2 Eredivise first division for EUR9.95 per month.

Netherlands, KPN