British Sky Broadcasting Group (BSkyB), the UK’s largest pay-TV company, added 259,000 new broadband customers in the fourth quarter of its financial year ended 30 June 2007, to take its broadband total to 716,000, 16,000 higher than forecasted.
BSkyB began offering internet access last year in a bid to attract and retain customers that might otherwise have been tempted by offerings from rival cableco Virgin Media or BT. Broadband is a key part of BSkyB’s strategy to attract customers and reach its forecast of ten million pay-TV customers by 2010, compared with 8.4 million at the end of 2006. The company said today that it will enter 2009 at `an accelerated rate’ and it is `on track’ to meet its targets. BSkyB today reiterated its 2010 forecast and that it will have at least three million broadband customers within three to four years.