Now, Now, Now: PCCW explores a third mobile TV platform with Qualcomm

2 Jul 2007

Mobile technology provider Qualcomm and Hong Kong-based telco PCCW have signed an agreement to conduct a technical trial of Qualcomm’s MediaFLO mobile broadcasting technology in the Special Administrative Region. The trial period runs from 14 May to 13 November 2007 and is for non-commercial testing purposes only. The trial is intended to test the performance capabilities of MediaFLO handsets for PCCW’s ‘Now TV’ network and to allow PCCW to assess the potential business model of a commercial mobile television service based on the ‘open’ MediaFLO broadcasting platform. According to TeleGeography’s GlobalComms database, PCCW launched a trial of real-time 3G mobile access to its Now TV IPTV channels based on Cell Multimedia Broadcast (CMB) technology in May 2006, in partnership with Chinese vendor Huawei, before launching the service commercially in September. In the same month it launched a trial of an alternative mobile TV service based on the DVB-H platform, supplied by Motorola. It has offered IPTV services to fixed line broadband users under the Now TV banner since September 2003. Now TV is the world’s largest IPTV deployment with an installed customer base of more than 800,000 in Hong Kong.