Danish incumbent TDC and broadcaster Viasat have announced the test launch of DVB-H (Digital Video Broadcasting, Handheld), allowing subscribers to watch TV on their handsets. So far, TDC users have only been able to watch mobile TV via 3G content stremaing, but for the next three weeks, selected subscribers equipped with appropriate Nokia cell phones will have access to six TV channels via DVB-H, which is expected to become the European standard for mobile TV. As opposed to streaming, DVB-H broadcasts TV signals to cell phones, offering better picture quality to multiple users. TDC and Viasat have installed transmission equipment in Copenhagen to carry out the test. Viviane Reding, European Telecoms Commissioner, has said that DVB-H should be a pan-European standard. On that basis, Viasat and TDC expect that DVB-H will also become the standard in Denmark.