Brazil’s largest mobile operator by subscribers, Vivo, actually gained market share last month, the first time it has done so since April 2003, a Vivo press officer confirmed to BNamericas. Data from the regulator Anatel showed that the cellco ended May in top position in the sector with a 28.39% market share, compared to 28.34% in April and 29.1% at the start of the year. Vivo’s improved performance has been attributed to the introduction of more competitive tariffs and monthly call plans, a company restructuring, and the investment of USD560 million in its GSM overlay. ‘The GSM overlay, along with Vivo’s CDMA network, provides customers with both options,’ said a spokesman for Vivo. The company’s turnaround has been welcomed positively by the market which notes that Vivo may well have turned a corner.
Telecom Italia’s TIM Brasil held on to second place in the mobile market, with a market share of 25.72% in May, compared to 25.71% in April, followed by Claro, controlled by Mexican group América Móvil), with 24.33% last month versus 24.24% in April.