Vivo stops the rot: improves market share for first time since Apr 2003

22 Jun 2007

Brazil’s largest mobile operator by subscribers, Vivo, actually gained market share last month, the first time it has done so since April 2003, a Vivo press officer confirmed to BNamericas. Data from the regulator Anatel showed that the cellco ended May in top position in the sector with a 28.39% market share, compared to 28.34% in April and 29.1% at the start of the year. Vivo’s improved performance has been attributed to the introduction of more competitive tariffs and monthly call plans, a company restructuring, and the investment of USD560 million in its GSM overlay. ‘The GSM overlay, along with Vivo’s CDMA network, provides customers with both options,’ said a spokesman for Vivo. The company’s turnaround has been welcomed positively by the market which notes that Vivo may well have turned a corner.

Telecom Italia’s TIM Brasil held on to second place in the mobile market, with a market share of 25.72% in May, compared to 25.71% in April, followed by Claro, controlled by Mexican group América Móvil), with 24.33% last month versus 24.24% in April.