mCel to reduce some call costs by 50%

22 Jun 2007

Mozambique’s publicly owned mobile phone company mCel has slashed the cost of making a call from the mCel network to a land line by 50%, effective yesterday. The move will benefit more than two million people using its network, it said. ‘This reduction is to be permanent … and is aiming at consolidating our clear position as the operator that offers its clients the lowest cost for communications everywhere we operate.’

mCel’s price cut could prove to be a serious blow to its principal competitor, the South African company, Vodacom. The group’s Mozambican subsidiary is currently struggling to make headway in the market, and boasts less than half the number of clients that mCel has.