TF1 inks content, advertising agreement with Alice

21 Jun 2007

Privately owned French TV network TF1 has reportedly signed a partnership agreement with domestic ISP Telecom Italia France (Alice), under which it has agreed to provide content and manage the sale of advertising space on the latter’s website. Thomson Financial reports that the deal will take effect from 1 July and from 3 July the Alice web portal will be expanded to include TF1 websites,, and, along with various TF1 programmes. The broadcaster’s TF1 Publicite unit will assume responsibility for advertising and promotional campaigns for the portal, the pair said in a statement.