Ericsson has been awarded two hosting agreements with Indian operator Bharat Sanchar Nigam Ltd (BSNL). Under the first contract, Ericsson will become responsible for providing a content service that allows BSNL to ‘tailor the ultimate customer experience’. A next-generation portal that includes a variety of mobile content and applications will be used, giving subscribers the chance to order a variety of mobile content including ringtones, games, pictures, video clips and software applications, via web, WAP or SMS.
The second agreement is for hosted ringback tones, one of the most popular and highest revenue-generating mobile data applications. The service is based on Ericsson’s Personalized Greeting Service. Ericsson will be responsible for end-to-end systems integration as well as hosting and day-to-day management of both services.