DoCoMo unveils flat-rate wireless plan in bid to retain customers

19 Jun 2007

NTT DoCoMo has revealed plans to begin offering customers flat-rate unlimited wireless internet access for computers in an attempt to reduce churn. The company’s CEO, Masao Nakamura, said: ‘We have no choice but do it…Data services can no longer be pay-per-use.’ According to a report from Bloomberg, DoCoMo has also added features that allow subscribers to use their phones to pay for products and receive news to increase user spending. The cellco is looking to boost its returns from services such as wireless internet to offset declining revenues from traditional voice calls services. DoCoMo predicts that the average monthly bill from voice calls will fall 7.7% to JPY4,330 in the fiscal year ending March 2008, while sales from data services will rise 6.9% to JPY2,150 a month. The operator hopes to have signed up 53.9 million by that date, a rise of 2.4% in the year. To help achieve this goal it is introducing GSM technology to its top-end phones this year to allow more people to make calls overseas, and says it is interested in partnering Apple to develop iPhone for the Japanese market.

Japan, NTT DOCOMO