Vivo’s market share slips again in April

22 May 2007

Brazil was home to 102.87 million mobile phones at the end of April, up from 102.13 million in March, according to data published by the telecoms regulator Anatel. Year-on-year the market witnessed growth of 13.57%, although the watchdog noted that net additions are well down on the figures reported in 2004 and 2005.

The country’s number one player in terms of subscribers, Vivo Participacoes, reported another dip in its market share in April. It controlled 28.34% of the sector by the end of April, down from 28.42% a month earlier and well below the 34.57% figure recorded at 31 December 2005. Its nearest rival TIM Brasil also saw its market share dip marginally from 25.77% to 25.71%, while third placed Claro, the local unit of Mexico’s America Movil, saw its share increase to 24.24% from 24.09%.