Cable & Wireless has announced that it has won a four-year deal to supply wholesale broadband access to cable group Virgin Media. ‘Cable & Wireless will supply wholesale broadband services to support Virgin Media’s existing off-net customers as well as new customers,’ the group said in a statement.
The Virgin Media cable network currently covers around 50% of the country. C&W said the deal would give access to around four million additional homes, allowing Virgin to offer triple-play services to parts of the country not currently served by its cable network. ‘This deal is … an important step towards making Virgin Media a truly national brand,’ Chief Operating Officer Neil Berkett said in a statement.