Nickelodeon, Kajeet buddy up to offer mobile content for kids

13 Apr 2007

US content company Nickelodeon has signed a deal with tween-dedicated US pay-as-you-go mobile service provider Kajeet to deliver ringtones, wallpaper and games based on Nickelodeon shows, including The Rugrats, The Fairly OddParents and SpongeBob SquarePants. Kajeet plans to roll out the nationwide service next month using its own brand handsets. Kajeet will also sponsor a number of upcoming Nickelodeon shows as part of the deal. ‘Mobile is an increasingly important platform to kids, and partnerships with kid-centric wireless service providers such as Kajeet are at the core of Nickelodeon’s multiple platform advertisers approach and strategy,’ said Jim Perry, EVP 360 Brand Sales for Nickelodeon and MTVN Kids and Family Group.

United States