Mobile application specialist Tanla launches Irish operation

Mobile applications developer Tanla Mobile has expanded its activities to the Irish telecoms market via revenue sharing agreements for mobile payments and messaging with the country’s four incumbent operators 3 (Hutchison 3G), O2, Meteor and Vodafone. According to Tanla Mobile’s parent, Tanla Solutions, the new partnerships enable the unit to offer mobile services to Irish media companies, telecom service providers and other users wishing to exploit the growing commercial marketing potential of mobile platforms. Tanla Mobile provides a wide-ranging portfolio of mobile solutions for content providers, marketing groups, media channels, retailers and corporate businesses. Its core billing and delivery products are augmented by a suite of campaign and content management, 3G video and interactive TV management applications.