Amp’d ramped

11 Apr 2007

US mobile virtual network operator (MVNO) Amp’d Mobile said its customer base grew by 84,000 in the first three months of 2007 to reach 175,000, a rise of nearly 70%. The firm, which is backed by Qualcomm and Viacom, had added 70,000 new subscribers in the previous quarter. Amp’d, which targets the youth segment, says its revenues from non-voice services such as games and music downloads stand at around USD30 a month, way above the industry average.

Amp’d is one of a growing number of mobile resellers in the US market; well established players such as Virgin Mobile and Tracfone have been joined by the likes of Helio, which is backed by SK Telecom of Korea and US ISP EarthLink, while KDDI of Japan recently announced its own plans to launch a US MVNO business.

United States