Orange UK and Blyk have formally announced an MVNO deal. Blyk, which is due to launch this summer, will offer its customers free mobile phone calls and texts in return for receiving advertising content on their mobile handsets. It will be targeted at the youth market. Advertisers including Buena Vista, Coca-Cola, I-play Mobile Gaming, L’Oreal Paris, StepStone and Yell.com mobile have already signed up to have their adverts delivered to Blyk customers. Keith Greenfield Orange UK’s Wholesale Director said ‘Our network is one of our greatest assets and by securing deals like this we are using its potential to the full. Working with innovative new companies like Blyk offers incremental financial rewards for the business which will in turn allow us to compete more ferociously in the UK market.’
Nokia Siemens Networks meanwhile has announced it will host the full core network of Blyk. The vendor will supply, build and host Blyk’s core network as it offers free, advertiser-funded mobile telephony service. ‘In its first-ever full mobile virtual network operator (MVNO) hosting arrangement, Nokia Siemens Networks will be hosting the entire operation of Blyk’s core network,’ the networks joint venture said in a statement.