US cellular operator Leap Wireless International has introduced a new raft of tariff plans, all of which offer unlimited nationwide text and picture messaging. The company’s plans now start at USD35 a month for unlimited local calls and unlimited messaging. The most expensive package, priced at USD60 a month, offers unlimited local and national calls, unlimited messaging, advanced features such as voicemail, caller ID, call waiting and three-way calling, plus 200 national roaming minutes. An average Leap customer talks more than 1500 minutes and sends nearly 400 text messages a month, the company says.
A former subsidiary of Qualcomm, San Diego-based Leap was formed in 1998 and provides mobile wireless services through its wholly owned subsidiary Cricket Communications across an area which is home to some 40 million people; it claimed 2.23 million customers at the end of 2006 according to TeleGeography’s GlobalComms database.