du claims 250,000 paid subscribers

2 Apr 2007

UAE’s second national operator du has amassed nearly a quarter of a million customers in the six weeks since its launch, CEO Osman Sultan has said. Of these, almost 50,000 are still waiting for their SIM cards to be delivered due to problems with couriers. Sultan said that initially 750,000 numbers had been ‘pre-booked’ before the network’s launch, and around 100,000 of these customers were lost when they didn’t correctly complete the online booking form, leading to many complaints when they unsuccessfully tried to pick up their SIM cards. The company’s call centre has had to be expanded due to the volume of complaints and requests received. The CEO went on to say that du’s network now covered 80% of populated areas of the UAE, just short of the 85% required by the Telecommunication Regulatory Agency under the terms of its concession.