Tesco claims a third of all 2006 pre-paid net adds

28 Mar 2007

With a third of all new pre-paid connections during 2006, Tesco has rapidly become the second largest pay-as-you go retailer in the UK. Last year Tesco Mobile added 420,000 new customers and now claims a total subscriber base of 1.4 million users. Tesco Mobile, which was launched as a joint venture with O2, added more pre-paid customers than T-Mobile, Vodafone and Virgin Mobile during 2006 thanks in part to Vodafone and Orange focussing more on the lucrative contract phone sector. Andy Dewhurst, the chief executive of Tesco Mobile, said ‘It’s amazing how many people don’t know what they pay for a phone call. They do with Tesco as we charge a simple flat rate.’

United Kingdom, Tesco Mobile (UK)