Brazilian fixed line operator Telemar has announced it is bringing its fixed, mobile, internet and entertainment services together under its Oi brand name. The fixed line unit will become Oi Fixo, while the company’s Velox internet operation will be renamed Oi Velox. The move is designed to strengthen the company’s position as an integrated communications provider in Brazil. It already offers mobile services under the Oi banner and recently launched a personal handyphone service (PHS) called Oi Flex, based on cordless telephony profile (CTP) technology. The integration process will take place during August 2007.