Tiscali has announced it will launch its Tiscali TV internet television service in March, as the battle to win customers in the UK pay-TV market intensifies. The launch will follow this week’s rebranding of NTL/Telewest, the cable group, as Virgin Media. Tiscali, which acquired IPTV company Homechoice last August, will offer its broadband and TV service for GBP14.99 as well as a triple play package that will include telephony. At launch, Tiscali TV will have the 40,000 subscribers it inherited from Homechoice. The service is currently only available in London and Stevenage, but will roll out in other areas including Leeds and Liverpool by the middle of the year. By the end of 2007 Tiscali TV expects to have a network available to more than ten million homes.
The Tiscali TV package offers consumers more than 30 digital channels including all of the free digital channels from the BBC, Channel 4, Five and ITV. Subscribers will also have access to a ‘replay or catch-up’ service allowing them to watch more than 50 hours of BBC programmes up to seven days after they have been broadcast, and access to a further 100 hours of on-demand programming.