KDDI signs up more mobile users in December

12 Jan 2007

KDDI Corp signed up more mobile subscribers than either market leader NTT DoCoMo or third-placed player Softbank Mobile in December, thanks in the main to its music download service and high-quality network. According to figures published by the Telecommunications Carriers Association (TCA) of Japan, KDDI added a net 297,500 mobile users in December, compared with just 97,000 new additions at Softbank and a net loss of 87,600 for DoCoMo – its first loss ever. The market is shifting since the introduction of mobile number portability (MNP) in October 2006 and competition has intensified, with operators clamouring to introduce new handsets and promotions to hang on to customers.

At the end of December 2006 Japan was home to more than 94.9 million mobile users of which DoCoMo had 52.21 million mobile, KDDI 27.22 million and Softbank 15.49 million.

Japan, KDDI (au), NTT DOCOMO, SoftBank Corp