From mid-January Vodafone will become the newest wireless network operator to enter the UK broadband market. Its GBP25 (USD48) per month Vodafone At Home deal will offer post-paid wireless customers up to 8Mbps unlimited broadband and inclusive landline calls, similar to offers already available from Orange, BSkyB and Carphone Warehouse. Unlike many of its rivals, Vodafone will buy wholesale internet access from BT rather than roll out its own broadband network.
The explosion of broadband deals in the UK has led to some customers complaining that they have not received good value for money. In December 2006 telecoms regulator Ofcom vowed to crack down on mis-selling by phone and broadband providers, particularly in respect of so-called ‘free’ services. The telecoms watchdog said it was prepared to heavily fine those firms which chose to break industry rules, to ensure public confidence in the sector is maintained.