O2 Ireland’s commercial director Gerry McQuaid has told online news portal Siliconrepublic.com that the company plans to have transformed itself into a triple-play operator by the summer of 2007, by expanding its products to include DSL broadband and fixed line voice services, but that ultimately it hopes to add IPTV to the mix, completing its evolution into a quadruple-play provider. McQuaid went on to say that: ‘Broadband will be a core activity for O2, which will become a converged service provider,’ although he refused to be drawn on the precise path the cellco will take to achieve this goal. ‘You can build parts of it yourself, which is what we have done with our HSDPA network, you can partner with a broadband provider and resell their service, or partner someone for mutual cross-selling. Or you can acquire someone,’ he said. McQuaid stressed the importance of moving quickly however, but confirmed that no final deals have as yet been agreed.