New mobile start-up i-Wood readies itself for the plunge

14 Dec 2006

The Netherlands is set to welcome the latest company looking to launch mobile services in the country, when i-Wood enters the fray in the first quarter of 2007 on the back of a major advertising campaign. According to reports from online news portal Telecompaper, the newcomer plans to offer low-cost handsets and services in return for subscribers agreeing to ‘permanent banner ads on their phone displays’. Huib Kloosterhuis, the former CEO at debitel Netherlands and now a partner at i-Wood, told Telecompaper that the advertising banner requires the installation of Windows-compatible software on the handset. It plans to subsidise the cost of its phones and says it is in talks with mobile network operators over the timetable for launch.