French cable group Numericable-Noos yesterday announced the launch of a 100Mbps cable broadband service in France, initially available in ten cities but with plans to roll out the higher speed option progressively during 2007. The cable TV operator is taing the fight to telcos which are beginning to deploy FTTH networks in France to offer triple-play services. Numericable-Noos was created following the acquisition of UPC France by YPSO in 2005. It comprises the country’s two largest operator groups, Numericable (including the remaining elements of France Télécom’s former cable business) and Noos (formerly owned by UPC). Ultimately, the cableco aims to reach all 9.1 million homes currently passed by its network – roughly 40% of the French population. The 100Mbps link costs EUR29.90 (USD ) per month, compared with EUR19.90 for a 30Mbps connection. However, users must buy an upgraded cable modem costing EUR149 for a service capped with a 50GB usage allowance; additional blocks of 10GB cost EUR10.