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Danes less sensitive than Germans, concludes report

1 Dec 2006

When it comes to broadband, a report by market researchers Quantum Web has found that demand in Germany is more price elastic than in its northern neighbour Denmark. The study concluded that a 1% fall in broadband tariffs would increase penetration by 0.63% in Denmark and 3.49% in Germany. Reasons suggested for the different levels of responsiveness are that broadband is generally twice as expensive in Denmark as it is in Germany, and penetration is higher.

Denmark, Germany

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