China Mobile and News Corp launch wireless music service

16 Nov 2006

China Mobile and News Corp are celebrating the launch of a joint wireless music service. It is the first offering to be born from the partnership between the cellco and the New York-based News Corp since they established a strategic partnership in June. As part of their cooperation agreement, the cellco bought a 19.9% stake in Phoenix Satellite Television from Star Group, the Asia-based television and entertainment subsidiary of News Corp. The purchase was regarded as a sign of China Mobile’s ambition to enter the content industry and News Corp’s strategy to expand its influence in the People’s Republic.

China, China Mobile