MNP: maybe no point?

15 Nov 2006

South Africa’s largest cellco Vodacom say the first few days of mobile number portability (MNP) have seen very little change in the market. Indeed, local newspaper Business Day reports that the firm has gained just 60 new customers who have brought their number with them from other networks, while it has lost 40 users to other providers; with Vodacom shelling out ZAR100 million (USD13.7 million) as its share of the country’s MNP system, that equates to ZAR1 million per customer. Vodacom CEO Alan Knott-Craig says the effect of MNP has been negligible, given that the firm signs an average of 29,000 new customers every day. Business Day says other network operators have not commented on the success or otherwise of MNP, although Nicholas Maweni from reseller Virgin Mobile said that he had seen ‘huge numbers of people move to Virgin, and this is obviously just the beginning’.

South Africa, Vodacom Group, Vodacom South Africa