The future of easyMobile

14 Nov 2006

Following yesterday’s news that easyGroup had ended TDC’s brand licence agreement, details have emerged from the Danish incumbent about what will happen to easyMobile. In the UK, customer growth has not been in line with TDC’s expectations and they are withdrawing from the market. easyMobile UK’s 80,000 customers yesterday received a text message explaining that the service will be terminated from 13 December 2006 and any outstanding pre-paid balances will be refunded. easyMobile Germany, however, is to remain a going concern. Yesterday the German MVNO Talkline, a subsidiary of TDC, acquired the remaining 20% of easyMobile Germany to take its holding to 100%. Within a month the service will be renamed CallMobile and service will continue uninterrupted.

Germany, United Kingdom, (freenet) Talkline