Deutsche Telekom pushes triple-play

8 Nov 2006

German incumbent Deutsche Telekom has launched a loyalty bonus scheme targeted at subscribers of both T-Com and T-Mobile, its fixed and mobile units. Telekom Vorteil (‘bargain’) is a triple-play offering whereby new and existing customers choose a combination of mobile, fixed line and broadband services and are credited with up to EUR150 (USD191) pro rata over a 24-month period.

Germany, Deutsche Telekom (DT), Telekom Deutschland